Many manufacturers assume commission-based rep firms are a cost-effective sales solution—but they’re actually funding far more than just sales effort. This case study breaks down the hidden costs of rep firm commissions and why an inside sales model could be a smarter, more profitable alternative.

A major AV manufacturer relied on several different rep firms, each with its own CRM and sales process. The result? Disconnected data, lost customer relationships, and inefficiencies that hurt growth. This case study explores what went wrong—and how a shift to inside sales could have fixed it.

Many manufacturers struggle with CRM adoption, rep firm data gaps, and disconnected sales reporting. This white paper explores the biggest CRM challenges in the AV industry, backed by case studies and research insights—and offers a roadmap for a smarter, data-driven sales strategy.

Manufacturers relying on independent rep firms often don’t realize the hidden administrative costs eating into their margins. Duplicated order processing, fragmented tracking, and outdated manual workflows create unnecessary overhead. Here’s how one AV manufacturer could have saved thousands with a smarter, streamlined sales process.