Independent rep firms can be a powerful part of a manufacturer’s sales strategy—but without the right structure, they often prioritize their own incentives over long-term business growth. This white paper explores how manufacturers can optimize rep firm performance through CRM alignment, better incentives, and inside sales support—without replacing them.

Many manufacturers assume commission-based rep firms are a cost-effective sales solution—but they’re actually funding far more than just sales effort. This case study breaks down the hidden costs of rep firm commissions and why an inside sales model could be a smarter, more profitable alternative.

Smaller manufacturers working with rep firms know they won’t get the same attention as the firm’s biggest accounts—but what they don’t realize is just how little effort is actually being put into their brand. This case study explores how commission structures silently dictate which brands thrive and which ones stagnate.

Rep firms might seem like an easy sales solution, but they could be costing your business millions. Here’s why inside sales teams are the smarter move.