Helping AV Manufacturers Take Control of Their Sales Process

From CRM Optimization to Sales Team Restructuring

I Make Sales Work Smarter

Who I am

With over a decade of experience in the AV industry, I’ve worked across various sectors—including AV retail, an independent rep firm, and as part of a large AV manufacturer. This diverse experience gives me a unique perspective on how to optimize sales funnels, improve CRM systems, and successfully transition from a rep-driven sales model to an in-house sales team.

Why Manufacturers Choose Me:

  • Industry Expertise: From AV retail to working for a large AV manufacturer, I’ve gained valuable insights into the sales challenges faced by manufacturers.

  • Proven Success in Sales Optimization: Whether it’s refining existing systems or helping manufacturers make the transition to inside sales, I bring strategies that deliver measurable results.

  • Customized Solutions: I offer tailored strategies that align with your specific needs, whether that’s improving your current system or guiding a full transition to inside sales.

My Process:
I follow a three-step process to ensure you see measurable results:

  1. Assessment: Review your current sales funnel and CRM setup.

  2. Strategy & Implementation: Recommend and implement improvements or oversee the transition to an inside sales model.

  3. Ongoing Optimization: Continuous monitoring and adjustments to ensure long-term success.

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Exclusive Services

Sales Funnel Optimization

I’ll review your current sales funnel, identify inefficiencies, and recommend revisions to optimize each stage for faster conversions. Whether you’re still using reps or already transitioning to inside sales, optimizing your funnel is key to driving growth.

  • Key Benefits:

    • Streamlined lead nurturing

    • Reduced sales cycle time

    • Increased conversion rates

CRM Systems & Integration

I help manufacturers choose the right CRM, implement it, and ensure your sales team is using it effectively. I can help integrate your CRM with other tools to improve tracking and forecasting, leading to better insights and decision-making.

  • Key Benefits:

    • Seamless CRM adoption

    • Centralized sales data

    • Real-time sales tracking & forecasting

Inside Sales Team Transitioning

I guide manufacturers through the process of transitioning from rep-based sales models to an in-house inside sales team. From training to incentive structuring, I help make the transition smooth and effective, so you can maintain customer relationships while improving your internal processes.

  • Key Benefits:

    • Smooth transition from reps to inside sales

    • Enhanced team accountability and performance

    • Lower overhead costs with fewer third-party intermediaries

Book a Free Consultation

Let's discuss how we can streamline your sales process—book a free 30-minute consultation today!